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19,316 5,315 7,137Activities
Technologies
Entity types
Location
60 Great Portland St, London W1W 7RT, UK
London
United Kingdom
Employees
Scale: 51-200
Estimated: 52
Engaged corporates
21Added in Motherbase
5 years, 3 months agoWe help ambitious B2B tech companies combine strategy, creativity and performance to create marketing-led growth.
B2B marketing has a big pipeline problem. Here's what's up. Most of your marketing is designed to convert people ready to buy. But most of your market won't be ready to buy for months (if not years).
Almost 100% of your marketing budget goes to sales activation programs that generate MQLs but not pipeline (because buying committees don't buy from strangers). Meanwhile you're not building the brand equity and recognition you need to make the shortlist when the time is right.
We help smart B2B folks take brand and performance to market together — to get famous with future buyers, and then connect with them when they're actively in-market. We do that by telling great stories about stuff it’s hard to get your head around, through B2B content marketing and campaigns that give your best buyers a reason to spend time with your brand.
If you're looking for the list of stuff we do, it includes (but isn't limited to): Positioning & Messaging, Creative Content and Campaign Planning, Brand & Visual Identity, Digital Development & Websites, B2B SEO, SEM, Paid Media, Marketing Ops, and more.
Here’s what we’ve done for some of our clients:
$5m a year pipeline contributed by marketing, with half converting to sales — up 50% year-on year from a brand campaign – Rockset
20M impressions on employer branding ads served for recruiter programs and 250+ conversions on applications – Solita
210% YoY improvement in SEO performance, 46.2% CTR from homepage and $217.7M invested after two rounds of funding from a brand repositioning – Quantexa
To find out more, give us a message on LinkedIn. Or we suggest you visit our website www.velocitypartners.com, browse the blog and read some of our home-grown content:
The new B2B Manifesto (https://bit.ly/4bCGNgi)
The Content Marketing Workbook (http://bit.ly/1kvpXFP)
The Holy Trinity of B2B Marketing (http://bit.ly/1kvq4Bw)
B2B Content Marketing, B2B SEO, B2B Marketing, B2B Digital Marketing, Inbound Marketing, Thought Leadership, Content Marketing, Content Strategy, B2B Social Media, Digital Strategy, Marketing Automation, Visual Marketing, Infographics, Marketing Analytics, B2B Creative Services, B2B Paid Media, B2B Performance Marketing, B2B, B2B Marketing Strategy, B2B Digital Strategy, B2B Web Design and Development, B2B Website Builds, B2B Copywriting, and B2B Content Strategy
Velocity is a B2B marketing agency driving business outcomes from an integrated strategy, creative and performance offering.
Corporate | Type | Tweets | Articles | |
---|---|---|---|---|
DataFox IT services, IT Services and IT Consulting | DataFox IT services, IT Services and IT Consulting | Not capitalistic Not partnership Event 25 Jan 2017 | | |
Nokia Telecoms, Telecommunications | Nokia Telecoms, Telecommunications | Other 16 Oct 2018 | | |
Hiscox Assurances France Insurance | Hiscox Assurances France Insurance | Not capitalistic Not partnership Event 21 Jan 2019 | | |
Apple Consumer Electronics, Computers and Electronics Manufacturing | Apple Consumer Electronics, Computers and Electronics Manufacturing | Other 30 Jan 2022 | | |
Google IT services, Software Development | Google IT services, Software Development | Other 3 Mar 2021 | | |
Workday IT services, Software Development | Workday IT services, Software Development | Other 2 May 2013 | | |
Salesforce IT services, Internet | Salesforce IT services, Internet | Other 31 Jan 2019 | | |
Starbucks Food and beverage, Retail | Starbucks Food and beverage, Retail | Other 10 Jul 2020 | | |
UK Atomic Energy Authority Research, National and local authorities | UK Atomic Energy Authority Research, National and local authorities | Other 27 Jan 2023 | | |
Bristol Myers Squibb Pharmaceutical, Pharmaceutical Manufacturing | Bristol Myers Squibb Pharmaceutical, Pharmaceutical Manufacturing | Other 19 Aug 2020 | |