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1,033 3,885Activities
Entity types
Location
50 Liverpool St, London EC2M 7PD, UK
London
United Kingdom
Employees
Scale: 2-10
Estimated: 19
Engaged corporates
14Added in Motherbase
5 years, 7 months agoRadically reducing unnecessary food waste.
Creating accessible, affordable freshness indicators for all types of perishable products, from food to pharmaceuticals, Mimica aims to become the globally recognised mark of freshness for industry, consumers and communities.
Mimica is creating the next generation of food expiry labelling that reduces food waste and improves food safety. Bump is an award-winning label that turns bumpy when food spoils, based on actual temperature conditions. It provides real-time confirmation of the product’s freshness with a uniquely tactile user experience. It cuts unnecessary food waste by showing the true longevity of food.
Created in 2017, founder Solveiga Pakštaite developed the concept behind Bump by Mimica while studying at Brunel University in London. Quickly followed by a patent granting and the building of a team of experts, Bump by Mimica went on to win the James Dyson Award and the project was awarded grant funding by the EU, the UK government and the Mayor of London.
Smart packaging, Food science, Food waste reduction, Sustainability, Consumer behaviour, Food supply chain, and Hydrocolloids
Mimica tells you exactly when food spoils so you can use food for longer, safely. Join the #MimicaMovement to help fight food waste!
Corporate | Type | Tweets | Articles | |
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Climate-KIC Environmental Services | Climate-KIC Environmental Services | Not capitalistic Not partnership Event 30 Nov 2023 | | |
EIT - European Institute of Innovation and Technology European Union, Government Administration | EIT - European Institute of Innovation and Technology European Union, Government Administration | Other 13 Nov 2022 | | |
Eurostat European Union, Environmental Services | Eurostat European Union, Environmental Services | Other 4 Nov 2020 | | |
Impact Hub London Food, Startup accelerator & VC, Civic and Social Organizations | Impact Hub London Food, Startup accelerator & VC, Civic and Social Organizations | Other 19 Aug 2019 | | |
La Poste Groupe Postal services, Truck Transportation | La Poste Groupe Postal services, Truck Transportation | Other 14 Mar 2019 | | |
L'Atelier BNP Paribas Media, IT Services and IT Consulting | L'Atelier BNP Paribas Media, IT Services and IT Consulting | Other 2 Oct 2017 | | |
Lever Food, Consumer Goods, Software Development | Lever Food, Consumer Goods, Software Development | Not capitalistic Partnership Not event 11 Oct 2019 | | |
Morrisons Retail | Morrisons Retail | Other 15 Jun 2023 | | |
Plug and Play Tech Center Startup accelerator & VC, Venture Capital and Private Equity Principals | Plug and Play Tech Center Startup accelerator & VC, Venture Capital and Private Equity Principals | Not capitalistic Partnership Event 24 Aug 2020 | | |
Rabobank Bank, Banking | Rabobank Bank, Banking | Not capitalistic Partnership Event 2 Jan 2020 | |