Value proposition

Leading the UK travel industry for over 70 years.

ABTA is a trade association for UK travel agents, tour operators and the wider travel industry. We’re the largest travel trade body, with over 4,300 travel brands in membership. We work closely with our members to help raise and maintain standards and build a more sustainable travel industry, and provide travellers with advice, guidance and support.

Customers look for the ABTA logo when they book their holiday – 80% of consumers associate the ABTA brand with confidence and 47% of consumers are willing to pay more for a holiday booked through an ABTA member. We give customers clear travel information, and accurate and impartial advice relating to their trips. By working with our members, UK and overseas governments, we help customers to Travel with confidence.

We support our members by giving them the tools and resources they need to run successful businesses. We offer guidance on government policies and regulations, produce industry reports and publications and organise networking opportunities.

Our members benefit from free business support which includes complimentary guidance on anything from model T&Cs, to VAT; out of hours operational support; a customer support helpline; support on sustainability challenges and financial protection solutions.

We work hard for our members, lobbying governments on their behalf, supporting with crisis management and providing legal advice whenever they need it.

If you’re interested in joining ABTA as a member or ABTA Partner, head to our Industry Zone here: www.abta.com/industry-zone

If you’d like to attend an ABTA event or conference, see what’s coming up here www.abta.com/events

Working for ABTA

We hire staff who can live by our values; Be There, Be Trusted and Be Ambitious, these are integral to everything we do. We offer a friendly working environment, where colleagues feel respected and enjoy their work. Learn more at www.abta.com/about-us/working-for-abta and follow #IamABTA.


Financial protection solutions, Crisis Support, Frontline for public enquiries, Campaigning on Member issues, Destination operations, Help with compliance, Health & Safety support, Model documents, checklists and contracts, Single Payment Scheme, Legal support, Government lobbying, Conferences and events, and Sustainable development in tourism