Value proposition

We’ve got Happy Down to a Science

Logical Brands is a pet-focused manufacturer of Toys, Apparel, & other merchandise that has generated incredible growth over the past several years. Our core Brands (www.logical-brands.com) are Playology®, Grrreen, Hound2O and Moose & Pig. Omni-channel by design, our brands can be found in every major pet retailer as well as in key on-line channels like Amazon, Petco, Petsmart, Wal-mart and Chewy.

At Playology we use playtime science to develop toys that drive deep engagement. A dog’s sense of smell is 10,000 times more powerful than a human’s, yet they have 80% fewer taste buds. That’s why Playology toys are embedded with all-natural scents dogs love via our patented Encapsiscent Technology – Millions of microscopic bubbles that release fresh bursts of all natural scents as the toy is chewed. Dogs stay engaged 7X longer with Playology toys vs unscented toys.

Our Mission: Making Pet's Lives Better Through Meaningful Innovation