Value proposition

W7 Makeup.
Providing an extensive range of high quality, colour cosmetics at an affordable price. Who Will You Be today?

“W7’s Mission is to ensure that everybody should have access to an extensive range of high quality cosmetics at an affordable price.”

We achieve our ambition by:

Minimising unnecessary costly marketing and advertising expenditure
Creating innovative, eye catching, and desirable packaging
Creating cosmetic products of high quality
Always striving to improve and better our brand and product offer
Being at the cutting edge of trend

Our Values

We use the finest quality ingredients available
We manufacture products that are safe and kind to the user
We comply and adhere strictly to all relevant regulatory compliance in all territories where we sell our products

Our Ethics

We do not test our products on animals no matter what regulatory requirement we come across
We always seek the best value and quality from every constituent ingredient
We endeavour to ensure that all our suppliers mirror our values and understand our principles


Our Ethos - Who will you be Today?

W7 gives it customers the ability and the flexibility to style themselves based on who they want to be.
W7 engages its customers by interacting with them directly and on a variety of Media platforms
W7 enables its customers by making product available through direct and third party sales
W7 empowers its customers by seeking their feedback and views

Cosmetics, Innovation, Social Media, Queen's Award For Enterprise, Export, Beauty, Make Up, Trend, Influencer Marketing, Affordability, Colour Cosmetics, Warehouse, and Wholesale