Social networks
12,471 11,049Activities
Entity types
Location
155 W 44th St, New York, NY 10017, USA
New York
United States of America
Employees
Scale: 2-10
Estimated: 10
Engaged corporates
13Added in Motherbase
1 year, 5 months agoIf You Can See Her, You Can Be Her. TM
Our mission is to increase the representation and accurate portrayal of all women and girls to achieve gender equality and drive business growth in the global marketing and media ecosystem, now and for generations to come.
SeeHer is the global initiative to champion the positive representation of women and the leading global movement to eliminate gender bias in marketing, media, and entertainment. Launched in 2016 by the Association of National Advertisers (ANA) SeeHer’s coalition of leaders is committed to setting the gender equality agenda for the industry and driving growth for their businesses. To help its members benchmark success and become catalysts for change, SeeHer spearheaded the development of the Gender Equality Measure® (GEM®), the first research methodology that quantifies gender bias in ads and programming. Winning the prestigious ESOMAR Research Effectiveness Award, GEM® is the global measurement standard, proving that content accurately portraying women and girls dramatically increases purchase intent and brand reputation. SeeHer's suite of training and resources, including GEM®, enables marketers to prioritize best practices as part of an always-on approach to driving growth. The movement includes the following vertical expertise: SeeHer in Sports, SeeHer Entertainment, SeeHer Health, and the SeeHer Media Task Force.
Visit SeeHer.com to join the movement and follow @SeeHer on Instagram, Facebook, and LinkedIn.
Take the #PledgetoEmbed at https://show.forms.app/seeherofficial/whmpledge
SeeHer's mission is to accurately portray all women and girls in marketing, advertising, media, and entertainment.
Corporate | Type | Tweets | Articles | |
---|---|---|---|---|
AB InBev Alcohol, Consumer Goods, Manufacturing | AB InBev Alcohol, Consumer Goods, Manufacturing | Other 23 Jul 2023 | | |
L'Oréal Cosmetics, Personal Care Product Manufacturing | L'Oréal Cosmetics, Personal Care Product Manufacturing | Other 26 Nov 2024 | | |
Mastercard Finance, IT Services and IT Consulting | Mastercard Finance, IT Services and IT Consulting | Other 29 Jun 2021 19 Mar 2024 | | |