Entity
  • SEEHER

    Created in 2016
  • BETA

    Up & running (A)
    Existing signals show a regular activity
  • Social networks

    12,471 11,049
  • Activities

  • Entity types

  • Location

    155 W 44th St, New York, NY 10017, USA

    New York

    United States of America

  • Employees

    Scale: 2-10

    Estimated: 10

  • Engaged corporates

    13
    1 13
  • Added in Motherbase

    1 year, 5 months ago
Description
  • Value proposition

    If You Can See Her, You Can Be Her. TM

    Our mission is to increase the representation and accurate portrayal of all women and girls to achieve gender equality and drive business growth in the global marketing and media ecosystem, now and for generations to come.

    SeeHer is the global initiative to champion the positive representation of women and the leading global movement to eliminate gender bias in marketing, media, and entertainment. Launched in 2016 by the Association of National Advertisers (ANA) SeeHer’s coalition of leaders is committed to setting the gender equality agenda for the industry and driving growth for their businesses. To help its members benchmark success and become catalysts for change, SeeHer spearheaded the development of the Gender Equality Measure® (GEM®), the first research methodology that quantifies gender bias in ads and programming. Winning the prestigious ESOMAR Research Effectiveness Award, GEM® is the global measurement standard, proving that content accurately portraying women and girls dramatically increases purchase intent and brand reputation. SeeHer's suite of training and resources, including GEM®, enables marketers to prioritize best practices as part of an always-on approach to driving growth. The movement includes the following vertical expertise: SeeHer in Sports, SeeHer Entertainment, SeeHer Health, and the SeeHer Media Task Force.

    Visit SeeHer.com to join the movement and follow @SeeHer on Instagram, Facebook, and LinkedIn.

    Take the #PledgetoEmbed at https://show.forms.app/seeherofficial/whmpledge

  • #SeeHer | If you can see her, you can be her™

    SeeHer's mission is to accurately portray all women and girls in marketing, advertising, media, and entertainment.

  • https://www.seeher.com/
Corporate interactions BETA
Corporate TypeTweets Articles
AB InBev
AB InBev
Alcohol, Consumer Goods, Manufacturing
AB InBev
Alcohol, Consumer Goods, Manufacturing
Other

23 Jul 2023


L'Oréal
L'Oréal
Cosmetics, Personal Care Product Manufacturing
L'Oréal
Cosmetics, Personal Care Product Manufacturing
Other

26 Nov 2024


Mastercard
Mastercard
Finance, IT Services and IT Consulting
Mastercard
Finance, IT Services and IT Consulting
Other

29 Jun 2021

19 Mar 2024



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