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1,386 2,774Activities
Technologies
Entity types
Location
P.º Club Deportivo, 1, Edificio 4, Planta 1, 28223 Madrid, Spain
Madrid
Spain
Employees
Scale: 11-50
Estimated: 38
Engaged corporates
11Added in Motherbase
1 year agoOptimizes crossmedia campaigns with a singlesource, people-based platform spanning TV, CTV, OTT, VOD, OOH, DOOH, Display
Smartme Analytics is a pioneer company which owns a technology to gather real behavioural data from users. We provide accurate audience information and competitive intelligence to international businesses, agencies and marketing leaders.
With our self-developed passive tracking technology, we monitor thousands of users through their smartphones in order to better understand their behaviour, analysing what they really do instead of just looking at what they say or what they remember. The millions of data generated are then processed and categorized with our own data mining methodology, obtaining useful in-depth insights to directly apply in your business.
In addition, we complete the sighting with declarative data by asking precise questions in the users’ mobile to understand the registered behavior. The declarative methodology, combined with behavioural observation, gives more veracity to your analysis and optimizes the research process.
Combining these data with social media usage, we identify user’s motivations and interests. With this process, Smartme Analytics turns the information into a key factor in the creation and implementation of competitive analysis, audience discovery, and business strategies, increasing drastically their efficiency.
Our mission is not only to obtain precise and relevant information, but to be able to give a meaning to the Big Data gathered with our own technology.
Cross Media Measurement, Advertising optimization, Crossmedia data, connected tv, Addressability, ACR, Digital tracking, and behavioral data
Medición single source para medir el consumo de medios y la eficacia publicitaria: TV lineal, CTV y Hbbtv; Radio y Digital; OOH
Corporate | Type | Tweets | Articles | |
---|---|---|---|---|
Havas Advertising, Advertising Services | Havas Advertising, Advertising Services | Other 25 Nov 2023 | | |
Electronic Arts (EA) Video Games, Entertainment Providers | Electronic Arts (EA) Video Games, Entertainment Providers | Other 23 Oct 2023 | | |
Meta Software Development | Meta Software Development | Other 24 Jul 2023 | | |
Auchan Retail Retail and Distribution, Retail | Auchan Retail Retail and Distribution, Retail | Other 16 Jun 2023 | | |
Carrefour Retail and Distribution, Retail | Carrefour Retail and Distribution, Retail | Other 4 Jan 2024 | | |
ING Bank, Banking | ING Bank, Banking | Other 25 Nov 2023 | | |
Santander Bank, Banking | Santander Bank, Banking | Other 17 Jan 2024 | | |
CaixaBank Bank, Banking | CaixaBank Bank, Banking | Other 4 Jan 2024 | | |
Amazon IT services, Consumer Electronics, Software Development | Amazon IT services, Consumer Electronics, Software Development | Other 4 Nov 2021 4 Jan 2024 | | |
BBVA Bank, Banking | BBVA Bank, Banking | Other 4 Jan 2024 | |