Value proposition

Strategic brand and packaging design for a healthier future

This Way Up is a creative agency with a mission to deliver big ideas that engage and inspire consumers.

We work in partnership with our clients, fully immersing ourselves in their brands, their world and their consumers. This gives us the know-how to visually communicate their often ‘untold’ brand stories and magnify what truly makes them shine. We aim to package our clients'​ brands, their personality, values, and benefits, not simply brand their packaging.

Our clients are challenger brands that want to share their vision with a broad audience. We work with owners, entrepreneurs and bold marketeers to bring great products to market, as well as helping existing brands reach more consumers. Our work is often launched to shelf without the benefit of advertising support and still achieves spectacular sales results.

Packaging brands, not branding packs

Brand Creation, Packaging Design, Innovation, and Brand Identity