Promarca España
Created in 1989
- BETA
Up & running (A)
Existing signals show a regular activity Social networks
9,680 1,360Activities
Entity types
Location
Calle del Prof. Waksman, 28036 Madrid, Spain
Madrid
Spain
Employees
Scale: 2-10
Estimated: 12
Engaged corporates
9
0 1Added in Motherbase
1 year, 8 months ago
foodtech Value proposition
[Automatic translation follows] The Value of the Brand. We work to improve the quality of life of consumers
Promarca is an association that includes most of the leading food, drink, drugstore and perfumery brand manufacturers in Spain.
The organization was created in 1989, so we have been working for almost three decades to make known the contribution of these companies: job and wealth creation, investment in research, innovation, studies, tests, safety and quality controls...
The objective of Promarca is to communicate the values of the brands and to highlight the work carried out by the leading food, drink, drugstore and perfumery brand manufacturers in Spain. It also tries to inform about the weight that the activity of these companies has on the country's economy and on employment.
This association considers that, in the same way that on many occasions different products from the manufacturers of large brands or leading brands compete with each other for consumer preferences, the brands of the distribution and the manufacturers must coexist in the points of sale under conditions of free competition.
In fact, the only market agent with the authority to determine the success or failure of a product is the consumer with their purchasing decisions.
Currently, and despite the economic context we are going through, the vast majority of Spaniards choose manufacturer brands over retail brands.
There are several factors that motivate this preference: their quality; the innovative offer presented by numerous manufacturers, thanks to their investments in R&D&I; their ability to respond to the diverse and growing needs of consumers in an increasingly segmented market; and, finally, the trust and emotional connection awakened by manufacturer brands that have accompanied consumers throughout their lives. Seven out of ten euros of shopping expenses correspond to manufacturer brands.Original language
El Valor de la Marca. Trabajamos para mejorar la calidad de vida de los consumidores
Promarca es una asociación que engloba a la mayor parte de los fabricantes de marcas líderes de alimentación, bebidas, droguería y perfumería de España.
La organización se creó en 1989, por tanto, llevamos casi tres décadas trabajando para dar a conocer la aportación de estas empresas: creación de empleo y riqueza, inversión en investigación, innovación, estudios, pruebas, controles de seguridad y calidad...
El objetivo de Promarca es comunicar los valores de las marcas y poner de manifiesto la labor que desarrollan los fabricantes de marcas líderes de alimentación, bebidas, droguería y perfumería de España. También trata de informar sobre el peso que tiene la actividad de estas empresas en la economía del país y en el empleo.
Esta asociación considera que, de igual forma que en muchas ocasiones diferentes productos de los fabricantes de grandes marcas o marcas líderes compiten entre sí por las preferencias del consumidor, las marcas de la distribución y de los fabricantes deben convivir en los puntos de venta en condiciones de libre competencia.
De hecho, el único agente del mercado con autoridad para determinar el éxito o el fracaso de un producto es el consumidor con sus decisiones de compra.
Actualmente, y a pesar del contexto económico que atravesamos, la gran mayoría de los españoles elige marcas de fabricante frente a las de la distribución.
Varios son los factores que motivan esta preferencia: su calidad; la oferta innovadora que presentan numerosos fabricantes, gracias a sus inversiones en I+D+i; su capacidad para responder a las diversas y crecientes necesidades de los consumidores en un mercado cada vez más segmentado, y, por último, la confianza y la conexión emocional que despiertan las marcas de fabricante que han acompañado a los consumidores durante toda su vida. Siete de cada diez euros del gasto de la compra corresponde a marcas de fabricante.
Promarca, el Valor de la Marca
https://www.promarca-spain.com/
| Corporate | Type | Tweets | Articles | |
|---|---|---|---|---|
 Mondelēz International Food, Food and Beverage Manufacturing | Mondelēz International Food, Food and Beverage Manufacturing | Other 30 Jun 2023 | | |
 European Parliament European Union, Political Organizations | European Parliament European Union, Political Organizations | Other 19 Oct 2015 | | |
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