Value proposition

The leading data, analytics and marketing automation platform to understand and optimize your customer journey

Walkbase offers the keys to understanding your customer, their behaviors and preferences. Using location data and insights to measure, optimize and personalize the customer journey, Walkbase analytics inspire meaningful change to marketing strategy, merchandising, store layouts and queue management for the best customer experience.

Walkbase analyzes in-store customer patterns, measures and optimizes the impact of marketing in physical stores, including retail media networks, engages customers with personalized in-store marketing, and links the online and offline customer journeys together.

As part of the STRATACACHE family of digital media/marketing technology companies, we’re inspiring transformation by marrying deep insights with powerful, interactive digital solutions that directly impact success for businesses including retail, grocery, QSR, banking and finance, transport and more.