Cdiscount Advertising
Entity

  • Cdiscount Advertising

    Created in 2010
  • BETA

    Up & running (A)
    Existing signals show a regular activity

  • Social networks

    314 4,192

  • Activities

    martech

  • Technologies

    Data Analytics

  • Entity types

    Startup

  • Location

    120 Quai de Bacalan, 33300 Bordeaux, France

    Bordeaux

    France

  • Employees

    Scale: 51-200

    Estimated: 71

  • SIREN

    424059822

  • Engaged corporates

    11
    1 11

  • Added in Motherbase

    5 years, 4 months ago
Description
  • Value proposition

    [Automatic translation follows] Partner of brands and Market place sellers in their digital marketing and retail media strategies.

    3W Régie, the agency that places consumption at the heart of its offering!

    “An Internet user in the purchasing phase, looking for information or good deals, is more receptive to advertising.”

    This is the observation that 3W Régie makes by highlighting an audience from “consumer” sites (e-commerce, classified ads, comparators, purchasing guides, etc.); more attentive: 61% of the 3W Régie audience is attentive to advertisements vs. 41.6% on average1, and more reactive: 41% affirm that advertisements make them want to try/buy/use brands and products, vs. 22% in average1.

    Via a complete offer (targeted display, direct marketing, special operations, etc.); and advanced targeting capabilities; 3W Régie offers advertisers the opportunity to reach this clearly identified audience at a key moment: at the heart of the purchasing decision.

    3W Régie in a few figures:
    - A network of more than 20 supports correlated with the purchasing cycle (web and mobile sites, MD databases),
    - 17.5M views and 40% coverage rate of the French internet user population 2
    - A regional sales force present in 10 major French cities

    + info: www.3wregie.com / contact@3wregie.com

    1: NetObserver Observatory – Harris Interactive, results from Cdiscount and Price Minister sites – Spring 2012
    2: Médiamétrie // NetRatings – December 2011

    Media solutions, Direct marketing, Private ad-exchange, Data, Transactional data, retail media, digital marketing, social retail, Search, Precision Marketing, Drive to store, Drive to Web, Insights, and Effectiveness measurement

  • Original language

    Partenaire des marques et des vendeurs Market place dans leurs stratégies Marketing digital et Retail media.

    3W Régie, la régie qui place la consommation au cœur de son offre !

    « Un internaute en phase d’achat, de recherche d’informations ou de bons plans, est plus réceptif à la publicité ».

    C’est le constat que 3W régie fait en mettant en avant une audience, issue de sites « consos » (e-commerce, petites annonces, comparateurs, guides achat ...) ; plus attentive : 61% de l’audience 3W Régie est attentive aux publicités vs 41.6% en moyenne1, et plus réactive : 41% affirme que les publicités lui donnent envie d’essayer/acheter/utiliser les marques et produits, vs 22% en moyenne1.

    Via une offre complète (display ciblé, marketing direct, opérations spéciales...) ; et des capacités de ciblage avancées ; 3W Régie propose aux annonceurs de toucher cette audience clairement identifiée à un moment clé : au cœur de la décision d’achat.

    3W Régie en quelques chiffres :
    - Un réseau de plus de 20 supports en corrélation avec le cycle d’achat (sites web et mobile, bases MD),
    - 17.5M de VU et 40% de taux de couverture de la population internaute française 2
    - Une force commerciale régionale présente dans 10 grandes villes françaises

    + d’infos : www.3wregie.com / contact@3wregie.com

    1 : Observatoire NetObserver – Harris Interactive, résultats sites Cdiscount et Price Minister - Printemps 2012
    2 : Médiamétrie // NetRatings – Décembre 2011

    Solutions média, Marketing direct, Ad-exchange privé, Data, Données transactionnelles, retail media, marketing digital, social retail, Search, Precision Marketing, Drive to store, Drive to Web, Insights, and Mesure d'efficacité

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Siemens
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Groupe Casino
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Microsoft
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