Value proposition

Propel is the only end-to-end solution for PR Management, Monitoring, Measurement & Artificial Media Intelligence (AMI)

Propel is the leading PRM and Generative AI software for PR & comms pros. We are the only end-to-end solution that combines the best workflows in PR, the most comprehensive data sets in PR, and the most advanced AI in PR – to create a powerful platform that will save you loads of time and transform your earned media results. As PR veterans ourselves, we felt the many pains public relations and comms professionals experience firsthand. This is why we created Propel PRM, the world’s first CRM for PR, in 2019 – and Amiga, the first and only Artificial Media Intelligence (AMI) technology on the planet, in 2023. With over 500 customers including leading brands and agencies such as Microsoft, NPR and Real Chemistry, Propel enables PR and comms pros to manage their campaigns and media relationships, monitor coverage, measure performance and ROI, and generate drafts for pitches, press releases and media lists using AI.

PR, public relations, PR software, PR CRM, CRM, PR database, media database, public relations software, data driven PR, machine learning, AI, streamlining, and SaaS