Value proposition

The home of what’s next in Retail and CX.
Unlock the freshest intel on fast-moving retail innovation trends.

PSFK is a leading trends insights agency that helps major brands and retailers stay ahead of the curve and capitalize on emerging trends and opportunities. Founded and led by Piers Fawkes, a globally recognized expert on trends, retail, and consumer behavior, PSFK provides research, insights, and thought leadership on the future of retail. We have been featured in The New York Times, Forbes, and Fast Company, and our insights have been presented at major conferences such as SXSW and the NRF Big Show. Our mission is to help brands understand and capitalize on the ever-evolving consumer landscape, enabling them to take advantage of new opportunities and create innovative strategies for success.

Retail, research, innovation, trends, business intelligence, CX, shopper marketing, shopper insights, Loyalty, brand immersion, trends research, futures, brand experience, business strategy, workshops, events, conferences, branded content, thought leadership, and market research