Value proposition

We do tasty & functionally innovative dairy foods #Nourishing #TrulyPure Living. #ProfitWithPurpose #KeepMooing

Milk Mantra is India’s 1st VC funded agri food venture and has been a pioneer in bringing an entrepreneurial revolution in the dairy sector in India and in addressing the widespread consumer trust deficit. With a differentiated conscious capital approach we create Truly Pure products and have built Milky Moo into the fastest growing food brand in the country.

Founded by Srikumar Misra and cofounded by Rashima Misra, Milk Mantra has received funding from both impact & global mainstream investors and is a transformational high growth business that has been covered extensively by international publications including The Wall Street Journal, Forbes, & Fortune, and is a case study in Stanford Business School & Indian Institute of Management Ahmedabad.

The Milky Moo range is available across Eastern India. At the heart of the company is Functional Innovation and its Ethical Milk Sourcing with the motto of Happy Farmers = Happy Cows = Best Milk and it directly impacts more than 55,000 farmers in Odisha has increased farmer income by 40%.

Visit our website to know "moo"​ about us :)

Conscious Capitalism, Responsible Business, Purpose, Consumer Brand, Dairy, Functionally Innovative, People Driven by Purpose, milk, ethical, ethical sourcing, and farmers