Value proposition

Newtricious was founded in 2006 with the aim to develop innovations in nutrition, which contribute to better health and well-being. Newtricious is a Dutch Life Sciences company, and collaborates with leading scientists, innovative companies, organisations and public authorities. In 2017 Newtricious became part of the van Beek Group; a successful and powerful combination of companies that are specialised in fresh eggs and egg products.

Our goal is to develop, jointly with other parties, a new generation of specialized nutrition that can contribute to a better quality of life. With a promising portfolio and solid IP in various health areas, such as obesity, metabolic syndrome, eye health, cardiovascular health, and diabetes, Newtricious is obtaining a strong position in several important disease and lifestyle areas.

Newtricious works towards securing regulatory health claims in almost all of there product developments. This means that a lot of scientific research is being carried out and that the positive effect is proven in clinical studies. This way the product developments meet the strict regulations concerning health claims.

In October 2008 Newtricious won the prestigious Food Valley Award for its innovation performance!

Specialized Nutrition, Macular Degeneration, Cardiovascular Health, Eye health, Research and Development, Eggs, Egg ingredients, Business Development, Egg yolk powder, Healthy Aging, and Cognition