Value proposition

Life is hard, make breakfast easy.

Oats Overnight launched in 2016 as a delicious, nutritious and convenient solution to breakfast. The product requires minimal nighttime preparation, resulting in a high-protein meal that is ready to eat on the go when you wake. With a commitment to quality, Oats Overnight uses certified gluten free oats and superfood ingredients like maca root, raw cacao, hemp, coffee and more. Each serving is low in sugar and offers more than 20 grams of custom-made protein created to perfectly match each flavor. The product comes in five classic flavors made with Whey Protein and five dairy free, plant-based flavors made with Pea and Fava Protein. Oats Overnight is "Amazon's Choice" in the category, with each flavor release ranking #1 new best seller in oatmeal.

Consumer Packaged Goods, e-Commerce, and Consumer Food