Value proposition

High performance laundry, household and personal care products that are better for the posted. vegan & cruelty-free 🐰

Sustainable cleaning swaps for our homes and bodies should be effortless and affordable. It means everyone can then take part. And when everyone is taking part, we see the greatest change...

... smol believes there is a better way to buy cleaning products. Award winning, high-performance, innovative formulations that work brilliantly and are better for the planet. Sustainably packaged and delivered to your home when YOU need them. All at a fair price.

No to multinationals putting profits and plastic above the planet.

No to expensive eco brands that don’t work.

We've started a revolution to clean up our planet.