Value proposition

We bake fresh, handmade bread, pastries and cakes every day, served with our carefully sourced house blend coffee

The GAIL’s story began in 2005, when the first bakery opened in Hampstead to make world-class artisan bread more widely available beyond London’s top restaurants. The founders’ aim was, and remains, to reinvent the way Londoners think about bread – fresh and handmade – and their neighbourhood bakery – local and beautiful.

Bakery, Marketing, Bread, Cakes, Customer Service, Design, Food, and London