Value proposition

Custom hair color, made from scratch and delivered to your door.

At eSalon, we believe that no one should have to fit into a box—so we made one that fits you. Never premixed or premade, each of our custom hair colors is made by a licensed colorist, with every facet of our clients’ experience designed specifically for them, from having their color individually dispensed and labeled to giving them personalized instructions. Plus, our colorists are available to guide them every step of the way if they need extra guidance or would like to adjust their shade.

Our company is a little bit of everything: part tech, part beauty, and part science. But at the heart, we’re a close-knit team of experts coming together to create an at-home salon experience unlike anything else on the map. Headquartered by the beach in sunny El Segundo, California with an in-person, hybrid, and fully remote, diverse team has a collaborative and supportive environment, no matter where we work. eSalon has shipped over 12.2 million orders to clients across North America, the UK, EU, New Zealand, and Australia. Over the years, we've created over 310,000 unique color combinations, we’ve received the prestigious Oprah Daily Editor’s Choice Award for Best Custom Hair Color, the highly coveted Allure Best of Beauty 8x, and Allure Readers’ Choice Award for “Best Home Hair Color” 4x, making us a member of Allure’s Hall of Fame!

And it doesn’t stop there. If you want more eSalon, check out our custom men’s hair color company, Colorsmith.