Value proposition

Demand Starts Here (tm).

HIPB2B was a leading digital demand gen solution provider with significant reach in email and social advertising.

We leveraged thought leadership content, early demand data, historic behavior, and digital marketing to drive high-value outcomes at scale for technology clients.

We maintained a highly accurate contact database with millions of engagement points and extensive targeting options. Exemplary lead quality standards are our norm.

HIPB2B served clients like LogMeIn, Adobe, Blackline, Board, and others. Our methodology drove standard-setting outcomes for companies like Microsoft, IBM, Dell, Oracle, and Google for years.

HIPB2B worked with the major content syndicators and a number of online publishers, delivering hundreds of thousands qualified leads to clients each year.

Former Solutions:

Classic Lead Generation — Get your content to the ideal audience. We build a group of contacts from your specific targeting criteria, then deliver your content to them through a series of optimized email broadcasts. You get validated leads, primed for nurture and follow-up. MQLs, 2-touch, more.

Campaigns for Early Demand — Maximize your reach within your target audience by removing the landing page form. This low-friction option sends interested users directly to your content where they "click to consent". You receive verified business card data on all users that engage with your content.

OmniChannel - Integrate email, social and B2B display ads for a campaign engagement rate that can deliver 351% compared to a single-channel.

Social Advertising - Use the power of your B2B persona-driven or ABM display activity to boost your campaigns' leads, secure valuable intel on impressions and see the influence on target accounts.

lead generation, whitepaper downloads, B2B, email marketing, content marketing, nurture, full funnel data, demand generation, audience recruitment, engagement data, digital media, ebooks, demand data, blogging, display ad, abm, and account-based marketing