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8 Rue des Graviers, 92200 Neuilly-sur-Seine, France
Neuilly-sur-Seine
France
Employees
Scale: 11-50
Estimated: 18
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450248208Engaged corporates
5Added in Motherbase
2 years, 10 months ago[Automatic translation follows] Self-Disrupt or Die!
Brand Advocate: The Disruptive Company
Originally, Brand Advocate was born in 2003 as a 360° Marketing Services Agency and has supported major brands such as Nespresso, Cartier International, Montblanc Intl, Viktor&Rolf fragrances (L’Oréal Luxe), Nature & Découvertes, Aigle, Ladurée, Totalgaz, McCain, Picard,...
In 2017 we realized that we were living in a new era, a real change of civilization under the inevitable impulse of the "Tsunami of Startups".
Indeed, this new civilization based on the "Sharing Economy" with the emergence of GAFA, Unicorns and Startups, disrupts Brands and companies by creating new models, new services, new lifestyles and consumption. Brands must therefore disrupt themselves, transform their business model and reinvent their Customer Experience to bring it up to the new customer experience standards imposed by startups that only dream of one thing: to sideline traditional brands!
This is why at Brand Advocate, our new motto is a vision, not to say a prophecy, we invite brands to anchor themselves in “Self-Disrupt or Die!”.
We have therefore applied this mantra to ourselves to become “The Disruptive Company”: a company of multidisciplinary Customer Experience experts, organized into two complementary entities, BA Consulting and BA Agency, relying on a network of “vertical” and specialized outsourced partners, in order to support brands in meeting this challenge: “Self-Disrupt or Die!”.
Digital Creativity, Relationship Marketing, Brand Consultancy, Data Intelligence, Social CRM, Strategic Consultancy, User Experience, Brand Advocacy, Brand Identity, Smart Data, Statistical Analysis and Data Mining, Social Media Marketing, SEO/SEM Marketing, Digital, and Customer Experience
Self-Disrupt or Die!
Brand Advocate : The Disruptive Company
A l’origine, Brand Advocate est née en 2003 sous forme d’une Agence de Marketing Services 360° et a accompagné de grandes marques comme Nespresso, Cartier International, Montblanc Intl, Viktor&Rolf fragrances (L’Oréal Luxe), Nature & Découvertes, Aigle, Ladurée, Totalgaz, McCain, Picard,...
En 2017 nous avons fait le constat que nous vivions une nouvelle ère, un véritable changement de civilisation sous l’impulsion inéluctable du « Tsunami de Startups ».
En effet cette nouvelle civilisation basée sur la « Sharing Economy » avec l’irruption des GAFA, Licornes et Startups, perturbe les Marques et les entreprises en créant de nouveaux modèles, de nouveaux services, de nouveaux modes de vie et de consommation.
Les Marques doivent donc se disrupter elles-mêmes, transformer leur business model et réinventer leur Expérience Client pour la mettre au niveau des nouveaux standards d’expérience client imposés par les startups qui ne rêvent que d’une chose : mettre hors-jeu les marques traditionnelles !
C’est pourquoi chez Brand Advocate, notre nouvelle devise est une vision, pour ne pas dire une prophétie, nous invitons les marques à s’ancrer dans le « Self-Disrupt or Die! ».
Nous avons donc appliqué ce mantra sur nous-même pour devenir “The Disruptive Company” : une compagnie d’experts pluridisciplinaires de l’Expérience Client, organisée en deux entités complémentaires, BA Consulting et BA Agency, s’appuyant sur un réseau de partenaires externalisés «verticaux» et spécialisés, afin d’accompagner les marques pour relever ce défi : « Self-Disrupt or Die! ».
Digital Creativity, Relationship Marketing, Brand Consultancy, Data Intelligence, Social CRM, Strategic Consultancy, User Experience, Brand Advocacy, Brand Identity, Smart Data, Statistical Analysis and Data Mining, Social Media Marketing, SEO/SEM Marketing, Digital, and Customer Experience
Corporate | Type | Tweets | Articles | |
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Business & Decision IT services, IT Services and IT Consulting | Business & Decision IT services, IT Services and IT Consulting | Other 17 Aug 2015 | | |
Ubisoft IT services, Computer Games | Ubisoft IT services, Computer Games | Other 27 Apr 2017 | | |
Starbucks Food and beverage, Retail | Starbucks Food and beverage, Retail | Not capitalistic Partnership Not event 1 Oct 2019 | | |
Paris Retail Week Events Services | Paris Retail Week Events Services | Other 1 Oct 2019 | | |
National Retail Federation Retail | National Retail Federation Retail | Not capitalistic Not partnership Event 13 Jan 2019 | |