Value proposition

The finest ingredient is you.

Hella Cocktail Co. is a brand of botanically inspired mixers and beverages that offers daring tastes that elevate and expand cocktail culture for everyone. We are experi-mentors who serve “elevated choice” to these curious experience seekers. Our mission is to inspire confidence in the Hella Curious among us so that they bring their authentic selves to the table. Because only Hella serves a curated portfolio of cocktailing options, is rooted in the pursuit of bold flavors, and values an inclusive community where all feel invited to gather around the table. Hella Cocktail Co is led by Jomaree Pinkard, Tobin Ludwig, and Eduardo Simeon.