Value proposition

IF... The Emotional IQ Game
Play + Learn + Grow
Succeed at School, with Friends, in Life!

Games have a unique power to motivate and engage children.
97% of school-aged children are playing games. Research also shows that playing video games opens the “learning centers” in children’s brains. The If You Can team has brought together some of the most successful video game creators in history with national experts in SEL to harness this potential. We’re using a game to teach life skills your children most need to thrive both in school and out of school.

Our mission at If You Can is to support and empower children and parents to value and understand themselves and others. By doing so, we believe we can build a better world: for today and for our children tomorrow. We believe that by learning how to persevere through challenge, to feel and show empathy and to make responsible decisions, all of us can be better friends, learners, parents, mentors and citizens.

IF… is a fun, adventure game that helps your child develop their social and emotional intelligence.

While your child navigates adventures and challenges in our imaginary town of Greenberry, we’re teaching proven life skills for your child’s well-being and success.

We all want happy, healthy and successful children. But what specific skills help our children get there? These skills have now been identified: they’re called Social and Emotional Learning (SEL) skills. They include: managing emotions like frustration and disappointment, showing empathy for others, persisting through failure, collaborating with others, and making good decisions. Research also proves that they can be taught.

Founded by Trip Hawkins (founder of Electronic Arts), Stewart Bonn (18th employee at EA), and Ben Geliher (formerly of Mind Candy, creators of Moshi Monsters), the company’s development studio is located in Tech City in London.