Value proposition

We leverage #BehavioralScience to inspire individual and community action for our shared waters, lands, and climate.

Rare is a global leader in driving social change for people and nature. For over 45 years, across 60 countries, we have inspired and empowered millions of people and their communities to shift their behaviors and practices to protect our shared planet.

We believe that the cumulative power of individual action is a vital pathway to safeguarding and restoring our shared waters, lands, and climate. With the right tools, knowledge, resources, and partnerships, individuals and communities have the power to set change in motion that spreads across entire regions and countries.

Each of Rare’s programs today — The Center for Behavior & the Environment, Fish Forever, Lands for Life, and Climate Culture — support the shared goal of driving collective action at the local level to address global challenges.

Biodiversity conservation, Community engagement, Behavior change, Social marketing, Innovative solutions, Sustainable impact, Sustainable Fishing, and Sustainable Agriculture