Value proposition

The freshest tea brand with a mission #Drinkthechange

CHANGE - On a mission to disrupt the age-old tea sector and make it fair for all. We aim to sell 250 million cups of Frank tea to lift 50.000 tea farmers out of poverty in 10 years.

As featured in:
Forbes | BNR | Business Insider | Parool | Financieel Dagblad | Telegraaf | RTL Z | Sprout | AD

Tea is the world's most consumed beverage, but the majority of smallholder farmers earn less than 3% of the retail value of tea. The tea sector is broken and desperately needs fixing. Here's how we fix it:

By delivering high quality teas with the best taste straight from the plantation into consumer's letterbox, skipping all middlemen, we can get farmers onto a living wage and guarantee full transparency from leaf to cup. Yearly we invest 2% of our revenues back into the farmer communities in Kenya, whether we are profitable or not. But let's be frank, we're not a perfect company, and it takes all of us to change the tea game for the better. Join us and #tastethechange