Value proposition

A specialized exposure and solutions provider.

Vident is an institutional asset management firm and specialized exposure and solutions provider. We bring our expert thinking, financial and operational capability, and execution performance to a diverse set of client partners. Our experienced and forward-looking team designs bespoke solutions across several asset classes, product structures, and distribution channels.

We are committed to delivering truly unique ideas, philosophies, or market exposures. Our suite of ETFs is no exception. Vident has a strong focus on ETF management and was originally founded as a platform to launch custom indices with a focus on principles-based investment fundamentals. These fundamentals, namely strong governance that fosters human creativity and productivity, are thoughtfully woven through Vident’s four distinct custom indices and their associated ETFs.

With a team of experienced and forward-looking experts, Vident has launched over 120 ETFs over the past decade. Our experts are dedicated to researching and creating reliable and timely data sets, building out a comprehensive methodology to codify a strategy, automating processes that can be scaled, and leveraging the expertise of strategic partners to deliver the best investment for you and your shareholders.

We believe that our accumulated knowledge, financial and operational expertise, and entrepreneurial spirit are the cornerstones of our success. These values are centered around our people, capability, and deep relationships with what we believe to be the best-in-class service providers. Our goal is to bring our clients' investment ideas to life, and we are looking forward to hearing yours.

Risk-balanced Investment Strategies, Domestic Investment Diversification, International Equity, Smart-beta, "Systematic Active" Investment Strategies, U.S. Equity, ETFs, SMAs, Trading and Execution, Asset Management, Investment Management, Index Creation, Direct Indexing, Research and Development, Issuer, Institutional Investing, and ETF Management