Value proposition

3radical is a consumer data acquisition and audience engagement solutions provider.

3radical is a consumer data acquisition and audience engagement solutions provider. We help organizations listen to their consumers and adapt experiences accordingly by giving them the ability to earn consented data directly from their audience. Critically, this fosters humanized interactions through choice-driven journeys provided by 3radical’s gamification software. We use game science and comprehensive strategic services to shape and support the customer experience by creating a fair value exchange delivered directly to each recipient and optimized by data and real-time decisioning. Every progressive exchange results in consented, Earned Data provided by the consumer in a transparent, motivating, and mutually beneficial environment enticing consumers to want to share and engage more. 3radical operates globally through offices in North America, the UK and Asia Pac and serves major brands across a broad range of industries.


Audience Engagement, Consumer Engagement, Employee Engagement, Immersive Engagement, Interactive Audience Journeys, Rewarding Experiences, Digital Marketing, Marketing Technology, Mobile Marketing, Gamification, Fun Mechanics, Analytics, In The Moment Marketing, Conversion, Loyalty, Retention, and Upsell / Cross-sell