Value proposition

Access the world's leading content-creator community! Brands' global & scalable solution for authentic communication.

Elevate your brand's visual storytelling with Foap – your ultimate solution for crowdsourcing, curating, and purchasing authentic, legally-approved User-Generated Content (UGC). Catering to the surging need for captivating and conversion-driven content, both for established powerhouses and emerging gems. Foap empowers brands and advertising agencies alike.

Foap Missions revolutionize marketers' efficiency in sourcing ideal photos and videos. Harness the power to crowd-create bespoke, on-demand visual assets through an enthusiastic community of social media visual arts aficionados. Backed by an industry-leading licensing framework and a rapidly expanding clientele, Foap stands as the ultimate remedy to the mounting hurdles that brands & agencies confront with stock imagery within the Creator Economy.

Foap photos and videos are real and authentic. Our global community of photo and video-creatives is taking snaps of their everyday lives, of real moments. That’s why our visual content is more likeable and create more engagement, not least on social media. Besides, on Foap you get the world’s probably most attractive photo and video license: No limits of usage in whatever platforms, globally, forever. Simple.

We also offer brands and agencies the opportunity to request a specific photo and video assets from our community. That’s what we call Foap Missions. Get the visual content you need and engage your fans, inviting them to become creators of your marketing content.

Since our launch in 2012 our list of clients has been growing fast: Google, TikTok, Meta, Reckitt, Heineken, Volvo Group, Pernod Ricard, MasterCard, VisitSweden, Sony, Lufthansa, Priceline, VisitEngland and many, many more.

Welcome to the world of the real visual content marketing!

photography, social photography, UGC, User-generated content, Branding, Marketing, Content Marketing, Influencer marketing, videography, social media engagement, brand engagement, real-life social media, real visual content, crowdsourcing, brand engagement, TikToks, Reels, Videos, and Creators