Value proposition

Formula First, Sustainability Always.TM

Seed Phytonutrients is a family-run clean beauty brand on a mission to craft formulas that are more trusted than they are trendy, with minimal impact on the planet. We believe the magic lies in what's inside a formula, not just what isn't— that's why our love for seeds is at the core of who we are. We choose to power our high-performance hair, skin, and body care with seed oils and extracts, because seeds are where a plant's nutrients are encased, protected from environmental elements, and where they remain in their purest form. We imagine a future where clean, trustworthy formulations and sustainable decision-making are the industry standards, so we act as if they are.