Value proposition

every bite is just right

Sugar Bowl Bakery is a minority- and family-owned and operated business, founded in 1984 by five Vietnamese brothers in pursuit of the American dream. Our mission is to bring people joy through delicious food and we live our mission by creating perfectly portioned baked goods made with simple ingredients and never any artificial flavors, colors or preservatives. Our core offerings include tasty, premium treats like madeleines, palmiers, brownie bites, Duet Bites® (half brownie bite, half madeleine), and fritters, and are sold at a price point accessible to the everyday consumer. Sugar Bowl Bakery operates two state of the art bakeries, in Hayward, CA and Tucker, GA, and its success is founded on five guiding values: humility, simplicity, family, creativity and integrity.

Sugar Bowl BakeryTM products are available in thousands of grocery, mass and club stores across the US and internationally.