Value proposition

The Decision Intelligence Company

XpertRule is The Decision Intelligence Company.

We a software business, founded by AI and engineering pioneers, that creates exceptional technology, to solve the most complex process challenges.

We are a company that has learned through continued success and ongoing collaboration with innovative partners, how to win with integrated AI-powered solutions.

We create more sustainable businesses with improved performance against cost, quality, delivery and experience metrics by deploying our advanced decision intelligence solutions - viabl.ai and XpertFactory - allowing businesses to harness the power of their two most valuable assets – the expertise of their people and the predictive analytics in their data.

In short, we help businesses make better decisions.


intelligent automation, machine learning, decision automation, intelligent process automation, Decision Intelligence, DI, AI, Customer Experience, User Experience, Manufacturing, ESG, Plant Optimisation, GenAI, Operational Risk Management, Operational Readiness, Email Processing, Data & Analytics, Business Intelligence, Regulation, Compliance, Stock Optimisation, Hospitality, Retail, Pharma, Financial Services, Insurance, Banking , and Early Arrears