Value proposition

Verisk Marketing Solutions (formerly Jornaya, Infutor and Contact State) helps marketers create exceptional experiences for their consumers by targeting the right person, with the right message, at the right time. Our solutions are designed to help maintain a real-time view of customers and prospects as those consumer profiles and behaviors are continuously changing. We do this with the highest standards for data security and respect for the consumer’s privacy.

As the consumer insights and data business unit of Verisk, VMS specializes in the critical, ongoing expense categories that every adult consumer in the United States manages day in and day out: Insurance and Loans. And we have tremendous depth, distinctive attributes, and behavioral signals for:
● Auto, Home, Life & Health Insurance
● Home Lending
● Real Estate & Home Services
● Automotive
● Higher Education

Marketers and customers who engage with us experience:
● Lead generation program ROI improvement
● Better customer acquisition & retention outcomes
● Real-time insights (from 55k comparison shopping sites)
● Intelligence on cross-sell opportunities
● Improved reputation and financial risk management

Having operated for the last 20 years as an OEM to other consumer insights and data providers, we have deep expertise partnering and empowering the technology platforms that brands and end users are invested in to manage, own, operate and protect consumer data.

Compiled Data, Master Database Management, Automated Data Appending, Advanced Database Cleansing, On-Demand Lead Verification and Scoring, On-Demand Verification for Risk and Fraud, Predictive Segmentation and Analytics, Consumer Insights, Marketing Models, Consumer Data Enrichment, Behavioral Data Assets, Consumer Intelligence, Customer Behavior, CRM Enrichment, Identity Data, In-Market Shopping, First Party Data Enrichment, Data Enrichment, TCPA Consent, and Identity Scoring