Value proposition

Cook new meals from scratch anytime with SimplyCook. Fabulous flavour pots and 20 min recipes through your letterbox.

At SimplyCook we want to bring joy to millions of meal times globally through flavour. Our vision is to help create a world where everyone can regularly experience the joy of cooking meals they can be proud of.

Launched in 2014, we believe that it should be simple to cook high quality, healthy and delicious new meals from scratch. With close to a million recipe kits sold every month, we want to bring happiness and authentic flavours to our customers.

Over the years, our team has grown a lot. We're proud of what we're building together and we want to achieve 3 things for our community:

- Flavour. We want your meal times to taste amazing.
- Money saving. Our short shopping lists mean our customers do not have to spend on 20 ingredients to cook a chef designed recipe. Our meals work out between £2 and £6 per person in total.
- Control. Use our kits whenever you want. Recipes take 20 to 30 minutes and the fresh ingredients to add are easily accessible to buy and swappable.

With an excellent rating of 4.5* and over 9,000 reviews on Trustpilot, SimplyCook is also part of the world’s largest food and beverage company, Nestlé. A company who is driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come.

Join SimplyCook and cook new meals from scratch anytime. Fabulous flavour pots and 20 to 30 min recipes through your letterbox. Try for £1 P&P today!


Ecommerce, Cooking, and Recipes