Value proposition

Keeping Central Florida fit since 1977.


Track Shack of Orlando opened for business in 1977 as a small retail operation that focused primarily on selling running shoes and apparel. After 45 years in business, Jon and Betsy were awarded Florida’s Retailer of the Year 2015 by the Florida Retail Federation. Track Shack Events (TSE), a sister company,
a sports marketing company that specializes in marketing, management and production of active participation events. The mission of Track Shack is that each event produced will benefit the entire community - runners, sponsors and charities. The award-winning professional staff has earned (TSE) a reputation as one of America’s top sports marketing companies. Jon and Betsy Hughes, co-owners of Track Shack and TSE ensure that both businesses support charitable causes, in particular charities that benefit youth and youth athletics.

These traditions lead to the creation of Track Shack Foundation in 1994. The Foundation was established as a 501 c(3) organization with the purpose of promoting health and fitness with an emphasis on youth programs.

The Foundation has touched the lives of thousands of people and contributed over $2.6 million into this community


Specialty running retail, Event marketing, management, production, Event timing (running events), and Group Training