Value proposition

Designed for the future

Pioneering parenting products designed with the next generation in mind. ​
​
Bugaboo revolutionized the stroller back in 1999, and we haven’t stopped innovating since. Our award-winning designs push the boundaries to make parents’ lives easier, so families can unlock the world together.​
​
We want to have a more positive impact on that world too. From our first modular stroller — designed to keep going for longer — to switching to mass-balanced bio-based material, we’ve always believed in making conscious choices. And we constantly explore ways to lower our environmental footprint to net zero CO2 by 2035. ​

We can’t push for a better world alone. Doing the right thing extends to the way we care for our colleagues globally, from our Amsterdam HQ to our owned factory in Xiamen, China. And we’re committed to giving back to great community causes, so we can have a meaningful impact for generations to come. ​
​
In 2023, we also became a Certified B CorpTM, and we’re proud to have joined a global community using business as a force for goodTM, that’ll keep us pushing to do better. ​
​
Discover more at www.bugaboo.com

Innovation, Design, Engineering, Marketing, Product Development, Mobility, Consumer Products, infancy, ESG, Sustainability, Strollers, and Juvenile Products