Value proposition

The World's Golf League

We’re the World’s Golf League.

LIV Golf is the first truly global golf league. Our mission is to celebrate and grow the game of golf for a new era of players and fans around the world, and 2026 is our most international year yet, with 14 events staged in 10 different countries across five continents. This allows us to bring our world-class event experience to local communities across the globe.

Like Formula 1, we bring the game's biggest stars to iconic venues and a boundary-pushing fan experience to the four corners of the world. With family-friendly activations, hospitality offerings for every type of golf fan, premium food and beverage offerings, and concerts from Grammy-Award winning artists, K-Pop superstars, and world-renowned DJs, LIV Golf events seamlessly combine a festival-like atmosphere with elite golf competitions.

Our vision is a world united by golf, where the game's impact extends far beyond the course. Through our Impact & Sustainability strategy, LIV For Good, we use the power of golf to drive positive change across our three pillars: game, community, and planet. Since the League's inception, we have impacted over one million lives across golf and youth development initiatives, but have long-term targets of impacting five million youth by 2032 and achieving net-zero status by 2040.

One League. One mission. Infinite potential.

Sports, Philanthropy, and Professional Golf