Value proposition

Tourism & Hospitality Consultancy

The Innovate Room is a specialist hospitality and tourism consultancy. As trusted advisors we work collaboratively with our clients to support growth and impactful change in today’s dynamic business environment. The Innovate Room team is an agile, multi-disciplinary team of recognised hospitality and tourism professionals who are all experienced practitioners with proven track records. We operate with a commercial mindset and create value for our clients.

The Innovate Room supports industry across a diverse range of projects at multi-stakeholder level working with tourism agencies, county councils, accommodation providers, asset managers/owners, visitor attractions, activity providers and heritage sites. Our expertise, deep knowledge and market insights provide a fresh and current perspective.


Commercial Business Plans, Revenue Management, Training, Coaching & Mentoring, Distribution & Technology, Data Analysis, Sales & Marketing Strategy, Visitor Attraction Capacity Management, Change Management, Operational Review, Feasibility Studies, Tech Stack Audit & Systems Implementations, Product Development, Project Management, and Workshop & Panel Facilitation