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17-20 Whitestone Expy #101, Whitestone, NY 11357, USA
Whitestone
United States of America
Employees
Scale: 201-500
Estimated: 528
Engaged corporates
9Added in Motherbase
5 years, 10 months agoBODYARMOR | POWERADE
Leading the world of sports and active hydration with game-changing innovation, BODYARMOR Sports Nutrition (BASN) is on a mission to become #1 in Sports Hydration. Bringing together two iconic brands, BODYARMOR and POWERADE (respectively #2 and #3 in the sports drink category), BASN exudes an entrepreneurial culture backed by the resources and insights of one of the world’s most recognizable companies, The Coca-Cola Company, which fully acquired BODYARMOR in 2021.
BODYARMOR has been disrupting the world of Sports Hydration since 2011, offering a premium sports drink packed with electrolytes, coconut water and antioxidants that provides superior hydration. Low in sodium and high in potassium, BODYARMOR contains natural flavors and sweeteners and no colors or dyes from artificial sources. BODYARMOR’s extended portfolio includes BODYARMOR LYTE, a low-calorie, ZERO sugar added sports drink; BODYARMOR SportWater, a premium electrolyte-packed high alkaline water with ph9+; and BODYARMOR EDGE, a superior hydration sports drink with a boost of caffeine.
POWERADE was created in 1988 to ensure hardworking athletes have the hydration they need to keep putting in the work to raise their game. The brand re-launched in 2023 with a new visual identity, brand purpose and breakthrough formula that includes 50% more electrolytes.
BODYARMOR is dedicated to providing today’s athletes the best in sports nutrition & hydration. With BODYARMOR Sports Drink, BODYARMOR LYTE Sports Drink and BODYARMOR SportWater, we continue to deliver Superior Hydration no matter your game.
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KTM TECHNOLOGIES GmbH Research Services | KTM TECHNOLOGIES GmbH Research Services | Other 19 Aug 2012 | | |
Nike footwear, Retail | Nike footwear, Retail | Other 3 Jan 2022 | | |
Monster Energy Food and beverage, Food and Beverage Services | Monster Energy Food and beverage, Food and Beverage Services | Other 14 May 2020 | | |
Apple Consumer Electronics, Computers and Electronics Manufacturing | Apple Consumer Electronics, Computers and Electronics Manufacturing | Other 16 Jul 2013 | | |
Ralph Lauren Luxury, Retail Apparel and Fashion | Ralph Lauren Luxury, Retail Apparel and Fashion | Other 5 Aug 2019 | | |
Verizon Telecoms, IT Services and IT Consulting | Verizon Telecoms, IT Services and IT Consulting | Other 18 Apr 2021 | | |
Renault Group Automobile, Motor Vehicle Manufacturing | Renault Group Automobile, Motor Vehicle Manufacturing | Other 18 Feb 2021 | | |
Allianz X Insurance, Venture Capital and Private Equity Principals | Allianz X Insurance, Venture Capital and Private Equity Principals | Not capitalistic Partnership Not event 20 Nov 2020 | | |
Scott Sports SA Retail | Scott Sports SA Retail | Not capitalistic Partnership Not event 19 Aug 2012 | |