Value proposition

Radically different hydrogen electric cars. Circular business model.

Our aim is mobility with zero cost to the planet – our formal Purpose Statement is 'To pursue, systematically, the elimination of the environmental impact of personal transport.'

🔹Elimination rather than reduction has to be our end goal because less unsustainable is still not sustainable.

🔹Systematically because we won’t get there overnight, so we must ensure that every step takes us towards that end goal.

To that end, we’re pursuing hydrogen fuel cell technology, and have designed our business from the ground up around circular economy principles.

Right now, we’re working towards manufacturing at scale – with partners in the UK and beyond.

🚘 Our hydrogen electric cars are lightweight with carbon-fibre chassis, for maximum energy efficiency. Refueling takes under five minutes and we’re not dependent on the critical materials needed for batteries.

👥 Our cars will be available via all-inclusive subscription. Today, we have vehicles on the road with customers trialing the whole service experience. The Rasa – our trial car – is widely reviewed as ‘fun to drive,’ and that feeling will be integral to every vehicle we design.

🏢 Our regional manufacturing mode has global potential. Vehicles are designed and built locally in small modular plants of approximately 5,000 cars per year, developing regionally-anchored engineering skills and benefiting communities.

♾️ Our business model rewards efficiency, sustainability and longevity. We’ve removed inbuilt obsolescence from the equation. We’re a partner in the Repoxyble consortium supported by Horizon, looking at next generation, multi-functional and recyclable composites.

🛡️Riversimple’s Future Guardian ® governance is unique in balancing and protecting benefits to the Environment, Customers, the Community, Staff, Investors and Commercial Partners.


Sustainability, Automotive technology, Business model redesign, Disruptive market techniques, and hydrogen fuel cell intergration