Value proposition

Leading engagement where wellbeing meets care

Guided by a core purpose of making people healthier, Vitality is the world’s largest behavioral engagement platform that unlocks health outcomes that matter. By blending industry-leading smart tech, data, incentives, and behavioral science, we inspire healthy changes in individuals and organizations.

As one of the largest wellbeing companies in the world, Vitality, a subsidiary of Discovery Limited, brings a dynamic and diverse perspective through successful partnerships with the most forward-thinking insurers and employers. More than 30 million people in 40 markets engage in the Vitality program.

behavior change, physical activity, rewards program, engaged workforce, healthier workforce, health promotion, wellness, incentives program, productivity, retention, culture, financial services, insurance, life insurance, workplace health, chronic disease prevention, medical adherence, gaps in care, claims analysis, and actuarial