Value proposition

The Innovation Hub, Design Studio & Creative Force behind George.

Banking has a name. And we create it. For more than 9 million users in 6 European countries, George stands for a digital banking experience that combines design, technology and openness.

George is born and raised in the George Labs of Erste Group by an international and cross-disciplinary squad of skilled people. Our Headquarters, aka the George playgrounds, are located at the awesome Erste Campus in Vienna, Austria. We also have teams in Bratislava, Prague, Bucharest, Zagreb and Budapest. We are architects and developers, product owners and product managers, designers and writers, analysts and engineers, testers and, well, a few bankers that strive for a good financial life for everyone. We achieve this by empowering people to understand, manage and, last but not least, enjoy one of their most personal things: their money.

We are agile & awesome, creative & brave, playful & serious. We are George.


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Digital Banking, Design, Open Banking, API, Reinventing Banking, Innovation, Ecosystem, Fintech, Simplicity, Plugins, UX, and Financial Health