Value proposition

IoT Solutions and Edge Devices for Smart In-Store Analytics and Building Automation

Crosscan is one of the largest solution providers for footfall measurement and advanced data analytics in the retail industry, with 23.000 installations in 49 countries.

Our sophisticated and proven analytics tools allow you to understand customer behavior in brick-and-mortar retail and analyze the data in real time on the cloud-based Crosscan Connect platform. By enriching the data with complementary data from other sources, such as weather or checkout information, further comprehensive evaluations can be retrieved and used as a decision-making tool. More than 800 brands and retailers already rely on our Crosscan Connect platform to determine and optimize the potential of their stores. Store comparisons and individual store KPIs help to identify conversion rates, set benchmarks and understand customer behavior. For example, store managers can schedule their staff according to demand, identify hotspots from visitor path analyses, manage queues and checkouts and use technologies for shelf gap analysis or gender/age recognition.

In addition, Crosscan also publishes indices for various sectors or geographical areas in the Federal Republic of Germany based on the huge data pool. Research into modern machine learning methods also generates new data and predictive information.

Together with Vitracom GmbH, a spin-off from the Fraunhofer Institute and one of the pioneers in the field of 2D and 3D sensor development, we combine their hardware expertise with our expertise in the field of software development. This enables us to offer the entire value chain with a high degree of customization for the customer.

For further information, please visit us at: www.crosscan.com

Peoplecounting, Retail Business Analytics, Big Data, Store Analytics, Occupancy Measurement, Crowd Control, Customer Analytics, Store Heatmapping, Age & Gender Analysis, Customer Frequency Measurement, Visitor Flow Analyses, Warteschlangen Management, and Store Performance Analytics