Value proposition

The only media optimization platform powered by incrementality intelligence

Measured is the pioneer and leader of incrementality-based media measurement and optimization. Since 2017, leading brands have used our AI-powered, all-in-one platform to manage, test, plan, and optimize over $20 billion in full-funnel media investments. Measured’s unique combination of automated experimentation, media mix modeling, and industry-leading expertise helps marketers prove the incremental impact of their advertising and maximize ROI with unmatched ease, accuracy, and efficiency.

Advertising Attribution, Marketing Measurement, Marketing Attribution, Advertising Analytics, Incrementality Testing, Incrementality Measurement, Media Measurement, Multi-Touch Attribution, Cross-Channel Attribution, MTA, MMM, Media Optimization, and geo-testing