Value proposition

Strategic marketing from “senior doers” who launch, accelerate, and streamline marketing programs for B2B tech startups.

SalientMG is a strategic marketing firm based in New York City with team members across North America. We are senior marketers, not traditional consultants. We collaborate with our clients to identify their salient points - what makes their business truly remarkable. Growth-stage B2B tech startups partner with us to launch, accelerate, and streamline their marketing strategies and programs.

Since 2013, companies including Verizon, Etsy, Transfr, ExecOnline, Ubermedia, Sparkfly and Rovio have relied on us to create market differentiation and accelerate growth.

Our Culture
- We strike a perfect balance between being strategic and executing with excellence for our clients.
- We are diverse and inclusive. We respect different viewpoints and educational backgrounds, and ensure employees and contractors have pay parity.
- We promote our people and help team members develop their personal brands in the market.
- We encourage independence. We work remotely and transparently while avoiding micromanaging, schedule-policing and presenteeism.
- Our open time-off policy means you take the time you need. We believe hard workers need time to recharge.

Services Offered:
-Product Marketing: GTM Readiness-AssessmentTM, GTM Planning & Execution, Market & Competitive Intelligence Programs, Sales Enablement & Certification, Win/Loss Analysis, Customer Segmentation & Journeys, Analyst Relations Program
-Growth & Content Marketing: Growth Marketing Readiness-AssessmentTM, Marketing Automation Strategy & Setup, Customer Marketing Strategy, Campaign Strategy & Execution, Content Strategy & Development, Content Distribution Strategy & Execution, Lead Gen & Paid Amplification
-Executive Visibility & Strategic Comms: Executive Visibility Readiness-AssessmentTM, Executive Thought Leadership Program, Corporate PR & Communications, Internal Communications, Speaking & Podcast Opportunities, Media Relations, etc

Visit www.salientmg.com or email us at success@salientmg.com.

Product Marketing, Executive Visibility, Executive Strategy, Go To Market Strategy, Messaging/Positioning, Content Marketing, Demand Generation, Growth Marketing, Executive Thought Leadership, Brand Marketing, Paid Media, Marketing Strategy, Competitive Intelligence, Sales Enablement, Marketing Assessment, Digital Marketing, SEO, and SEM