Value proposition

Proud B Corp. Delivering delicious, sustainable groceries to doorsteps across the UK since 1988.

Abel & Cole is the sustainable online grocer, delivering excellent quality, fresh food to switched on households since 1988.

Over the years we’ve developed close, trusting relationships with farmers and makers, whilst
helping customers enjoy and understand sustainable, seasonal eating. We minimise food waste and unnecessary packaging – using boxes, not bags, since day one – and promote biodiversity and animal welfare alongside innovative, fair trade and organic farming.

Our staff, like our customers and our suppliers, are extremely important to us.

We are proud of our company culture, which combines friendliness, supportiveness and humour with outstanding levels of achievement at work. Our commitment to our staff and their development has helped shape the success of our company.