Value proposition

To empower women through fitness and beyond. #iamasweatybetty

We’re Sweaty Betty, a global activewear and lifestyle brand for women. We’re also a community that believes fitness is a flip-the-switch trigger for becoming the woman you want to be. Leggings and sports bras won’t change the world on their own. But with a grab-my-hand, let’s-go-for-it-now spirit, the women who wear them can.

Since our founder Tamara got us moving in 1998, we’ve stood and run for both performance and style. Just take our Power Leggings – with technical fabric that sculpts and shaves time off your PB. Every 60 seconds, a woman buys herself a pair. That’s exactly the kind of HIIT interval we like.

Our on-the-go community treats every day like it’s made for moving, and we’re always pushing to do better too. Like crafting clothes from responsibly sourced materials and recycled bottles; caring for both your body and the planet.

Womens sportswear - running, workout, yoga, ski, beach & dance, activewear, Athleisure, apparel, and fashion