Value proposition

Strategic M&A and capital advisory firm for digital marketing, media, advertising and commerce companies

Madison Alley is the preeminent Strategic Corporate Development, M&A and capital advisory firm for the digital marketing, media, advertising, and commerce sector.

Led by former global CEOs and Corporate Development executives, Madison Alley leverages strategic M&A and capital transactions to develop and realize premium value for digital market leaders.

M&A and capital transactions advised by Madison Alley include:

- TheoremOne, the full-stack innovation and engineering consultancy, on its strategic merger with Media.Monks & S4 Capital

- Aki Technologies, the personalized advertising technology company, on its strategic acquisition by Inmar Intelligence

- Jump 450, the algorithmic data-driven performance marketing agency, on its strategic acquisition by Omnicom Group

- BORN Group, the largest independent commerce and customer experience agency, on its strategic acquisition by Tech Mahindra

- Jam3, the digital experience and design agency, on its strategic merger with Media.Monks & S4 Capital

- Mobilewalla, a consumer mobile data intelligence provider, on its investment by GCP Partners

- Heat, on its strategic acquisition by Deloitte Digital, establishing the world's first creative digital consultancy

- Fluid, on its merger with Astound Commerce, establishing the largest independent eCommerce consultancy

- Cardinal Path, the leading marketing analytics consultancy, on its strategic acquisition by Dentsu Aegis Network

- POP, the $35 million full-service digital agency, on its strategic acquisition by Advance Publications, parent of Conde Nast

- TA Associates, the global Private Equity firm, on its investment in Flashtalking, the intelligent advertising technology platform.

- IMPAQT, the leading independent search marketing firm, on its strategic acquisition by Merkle

- The Hyperfactory, the award-winning mobile agency and analytics platform, on the strategic investment and subsequent acquisition by Meredith Corp.

Strategic Mergers & Acquisitions (M&A), Strategic Equity and Debt Capital Financing, Private Placements, Senior and Mezzanine Lending, Enhancing and Realizing Premium Value, and Digital Media, Marketing and Advertising Technology and Services