Value proposition

We Help People Savoring Life Through Sensory Experiences That Are Delectable, Responsible and Better For the Planet.

NEWTREE crafts innovative Belgian-inspired products that invite consumers to Savor Life in its best form without compromise. Born out of the vision of founder Benoit de Bruyn who has always been inspired by nature’s innate ability to maintain harmony, NEWTREE surprises consumers with delectable, good for you and better for the planet experiences.

NEWTREE products include fine Belgian chocolate bars, spreads and waffle cookies. Each product combines all-natural flavors and nutritional properties to promote pleasure and well-being. NEWTREE products are available in grocery and specialty markets across Europe and the US, as well as online at www.newtree.com.

As a carbon neutral company, NEWTREE products are entirely offset, packaged with FSC certified paper and printed with vegetable-based inks. With corporate social responsibility a cornerstone of its mission, NEWTREE also supports reforestation and sustainability initiatives in the Amazon and communities around the globe.