Value proposition

Reimagining play, every day!

ZURU is a disruptive and award-winning company that designs, manufactures and markets innovative toys and consumer products.

Inspired by kids and imaginative play, ZURU is one of the fastest growing toy companies in the world and is known for their agility, creativity and new-age manufacturing techniques.

The company that started in New Zealand now employs more than 5,000 staff across 18 offices, produces 600,000 toys a day and distributes to most major retailers in over 120 countries.

ZURU has delighted millions of families all over the world with brands such as Bunch O BalloonsTM, X-ShotTM, RainbocornsTM, Robo AliveTM, SmashersTM, 5 SurpriseTM and Metal MachinesTM as well as through partnerships with entertainment properties, including Nickelodeon, Disney, Universal Studios and DreamWorks.

With a strong commitment to the community, ZURU supports Captivating International, local China orphanages and also student development programs in Asia and in New Zealand.

ZURU will continue to pave new ways for kids to play and focuses on reimagining what this looks like every day.

TOYS, INNOVATION, IMAGINATION, and CREATIVITY