Value proposition

Tony’s Chocolonely wants to make all chocolate 100% slave free. Not just our chocolate, but all chocolate worldwide. Not exactly the average company, right? Instead a chocolate company whose primary goal is to resolve a social issue in the world.

In 2005, Tony’s Chocolonely was founded by journalists of the Dutch TV-program “Food Unwrapped” when they discovered that the large chocolate manufacturers used cocoa from farms with children slaves at work. Since then, we have grown to be the number 1 chocolate brand in the Netherlands. Tony’s Chocolonely wants to make people aware of the inequality in the chocolate industry, set the example that chocolate can be made differently and inspire the chocolate industry to make 100% slave free cocoa the norm in chocolate.